Sunday, January 13, 2013

Archie Powell & the Exports - Great Ideas in Action (2012)

Sometimes it’s all in the details. Archie Powell may not challenge the poppunkrockwhatever paradigm in any meaningful way, but he does manage to inject these songs with his unerring sense of dynamics. Sometimes, like on “I Need Supervision,” he’ll keep his foot off the gas until the 2nd chorus. Other times, like on “Metronome,” he’ll withhold the climactic hook until the song’s time is ticking down to near zero. And what’s remarkable is how those tiny twists pay off in such big ways, how effectively they sink in after repeated plays. If you wanted, I guess you could argue that it’s a case of craft over art (although I wouldn’t), but it’s doubtful anyone could argue that this is an extremely high level of craft.

Archie Powell on Amazon

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