Oh Mercy wunderkind Alexander Gow makes his move on this album, and it’s a move that will have fans of his previous output scratching their heads. Gow has deep sixed the touches of power pop and delicate acoustic minstrelsy of old – or at least buried ‘em deep - and instead he’s jumped headfirst into a strangely singular brand of, I dunno, let’s call it dance pop. The beat is big, horns litter the landscape, and groove usurps hooks as a song’s primary focus. It took me a long time to get my head around it. I kept waiting for a trademark Oh Mercy irresistible chorus – and the precocious little fucker never gives it up. He makes you work for it, makes you find your own way in. For me, the entrance came late one night, tired and alone, drinking a Manhattan, the hazy glow of the city spread out below, and suddenly the way “My Man” cribs the horn line from Roxy Music’s “Love is the Drug” made perfect sense. The rest of it all clicked into place. And now there’s no going back, for any of us.
Oh Mercy on iTunes